Welcome to Bill Pearce BMW

We Make Buying Local Easy


We think our service reputation is #1 in Reno. Give us a chance to show you why.

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BMW Certified Special Offers

Decide on your dream BMW and let us provide flexible financing to help you drive it home.

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Lease and Finance Offers

The best BMW experience starts with the best financing.

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COVID-19 Announcement

As of 5/9/2020, in accordance with Governor Sisolak's most recent directive, our showrooms are now open to the public.

We will continue being able to sell vehicles online and on the phone and can facilitate remote test drives and deliveries at your home or other agreed upon location. Please call (775) 826-2100 to make an appointment for sales or service. Same day appointments may be available. 

Our service department is offering valet pick up and drop off service on select services in the Reno/Sparks area. You can check availability by requesting valet service when scheduling your appointment.

We appreciate your understanding and patience. We understand that you may have questions or concerns. Rest assured that our staff is available to assist you with any questions or needs that arise. Please reach out to us by phone or on our website. We strive to make buying local easy and we will continue to do so through these times.

For further information on our COVID-19 response, visit our dedicated page HERE

New Arrivals

  • 2021 BMW M5 Sedan WBS83CH00MCF25320

    2021 BMW M5 Sedan

    • $120,705

    Quick Specs

    View Details
  • 2021 BMW M240i xDrive Coupe WBA2J7C05M7G64978

    2021 BMW M240i xDrive Coupe

    • $53,270

    Quick Specs

    View Details
  • 2021 BMW 530i xDrive Sedan WBA13BJ09MCF25620

    2021 BMW 530i xDrive Sedan

    • $65,085

    Quick Specs

    View Details
  • 2021 BMW X5 PHEV xDrive45e SAV 5UXTA6C00M9E45060

    2021 BMW X5 PHEV xDrive45e SAV

    • $70,695

    Quick Specs

    View Details
  • 2021 BMW X5 M50i SAV 5UXJU4C07M9E44197

    2021 BMW X5 M50i SAV

    • $87,795

    Quick Specs

    View Details

Start Your Personalized Deal Today

Save Time At The Dealership By Building Your Monthly Payment Online

  1. Choose Your Vehicle
  2. Personalize Your Payment
  3. Value Your Trade
  4. Apply For Financing. 

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We Keep You Going

Expert Parts & Service

Bill Pearce BMW is also by your side whenever you need any car service and repair work done in Reno. What’s more, our auto parts team would be happy to get you whatever you need to keep your BMW vehicle on the road for many miles to come.

Get in Touch

  • Contact Our Sales Department: (775) 337-9649
  • Monday7:30am-7:00pm
  • Tuesday7:30am-7:00pm
  • Wednesday7:30am-7:00pm
  • Thursday7:30am-7:00pm
  • Friday7:30am-7:00pm
  • Saturday8:00am-7:00pm
  • Sunday10:00am-5:00pm
  1. Bill Pearce BMW

    11555 S Virginia St
    Reno, NV 89511

    • Sales: (775) 337-9649
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